WL Gore //
Avian developed a campaign to create awareness of the use of high performance Gore-Tex fabrics in high street styled women’s jackets produced by a number of leading manufacturers.
An engaging concept was developed featuring background weather maps to highlight particular features and fabrics of the jackets.
A 12 page ‘tip-on’ was also created to showcase the jackets. The concept was developed into a ‘skin protection’ promotional campaign with Crabtree & Evelyn.