Waste Aware Scotland //
As part of our multi strand marketing programme for Waste Aware Scotland Avian created a number of programmes covering everything from localised awareness campaigns to targeted kerbside recycling updates. We delivered everything from bin decals to 48 sheet posters.
Other campaigns included the national ‘Love Food Hate Waste’ created to raise awareness of the impact of food waste and to provide practical advice to help reduce food waste. This campaign involved a through-the-line campaign embracing advertising in national press, outdoor, posters and support material for a series of display and food exhibitions and demonstrations by famous chefs.
Other programmes we developed included ‘Stop the Drop’ targeting unwanted direct mail and campaigns for recycling furniture and reducing packaging.
For this client we have also completed brand solutions.