Lloyds TSB Scotland //
Avian has produced a number of marketing campaigns for the Direct Mortgage Unit of Lloyds TSB Scotland, to create awareness, in our branches and the IFA channel, of the suite of mortgage products available to the consumer and in particular, the ease of the mortgage application procedure.
Avian also devised a direct mail piece for the launch event of the Lloyds TSB Scotland’s Spearhead Mortgage Club, the mailer took the form of an arrow, in the client’s corporate livery in a specially designed wallet and branded tube.
The invitation had an 82% success rate in securing invitees to the launch party.