Dundee College //
Following a successful re branding exercise. Avian were commissioned by the College to develop their student recruitment campaign for 2010/11. The brief: “ To drive new student recruitment for the session 2010/11 and to build awareness of the College’s new brand identity.”
A series of three 30 second TV commercials, 48-sheet Posters, Bus-Sides and Bus Headliner Panels were created based on the “U” device from the main brand. The campaign was timed to run in two phases with activity geared to key stages in the recruitment cycle driving potential students to the College’s new website (also developed by Avian).
For this client we have also completed brand and web/cms solutions.