Callaway //
Avian developed a promotional campaign for a new range of high performance weather proof golf clothing. The key message centred on the high quality, performance and comfort of the clothing.
Callaway wanted to challenge the misconception that traditional golfing waterproofs restrict the golfer’s ability to play to their normal standard. Targeted at both consumers and trade, the campaign included a mix of advertising and exhibition activity.
For this client we have also completed print solutions.