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Avian develop new energy services brand

26/04/11

Avian develop new energy services brand

Avian has fully developed a dynamic brand proposition for newly formed energy services company Glacier Energy Services. The formation of Glacier from ‘Roberts’, a pipeline machining company and ‘Wellclad’, a welding services specialist, both previous divisions of MB Aerospace is major news in the energy services sector, following a significant investment deal by two of Scotland’s leading investment houses.

A full branding proposal including logo, stationery suite, website, uniforms and promotional clothing, signage and sales/marketing collateral was delivered by Avian confidentially and expeditiously within 6 weeks from initial brief to completion.

Dave Sturrock, CEO of Glacier says, “We are absolutely delighted with our brand identity, it is fresh, eye-catching and the logo is representative of our core business. The business required an agency who could in essence act as our marketing department by creating, owning and developing all of our requirements – all in a very tight deadline. Avian have delivered beyond our expectations and we are not only delighted with their work to date but look forward to collaborating with them on further developing brand presence.”

Avian’s Managing Director, Scott McCallum said, “We have created an impactful, cutting-edge brand identity that reflects the company's position at the heart of energy services and technologies sector. The logo reflects movement, energy and vigour in what is a new and exciting time for the company. The work also reflects Avian’s integrated proposition and our ability to turn around high quality work to tight deadlines.”