German stock exchange, Börse Berlin, recently appointed Avian, the Dundee based integrated agency, to assist in the launch of their new trading system Equiduct Trading. Avian were tasked with creating a suite of promotional literature that will market the system across its three primary markets of Germany, France and the UK, targeted at major financial institutions.

Equiduct Trading is a family of related trading tools that have been developed to ensure that the new trading solution complies with MiFID, recently introduced financial legislation designed to protect customers and provide greater trading transparency.

Artur Fischer, Joint Chief Executive Officer , Börse Berlin Equiduct Trading said “As well as MiFID compliance, Equiduct Trading will give us an advantage over our market rivals as it offers very low cost per transaction, guaranteed best price execution through the VBBO (Volume Weighted Best Bid and Offer) and internalisation “on exchange”.”

As well as developing the literature in three languages Avian has also been tasked with a number of other related projects including redeveloping the design and structure of the Börse Berlin Equiduct Trading website and developing international trade advertising and exhibition collateral.

Fischer said “Avian demonstrated a clear understanding of our needs and the ability to translate that into outstanding creative concepts that encapsulated our brand, product and the messages that we wanted to take to the market”

Scott McCallum Avian’s Client Services Director said “Artur and his team have set us a number of significant challenges on this project that we look forward to taking on board. They are a significant European client to add to the Avian roster and we look forward to a long and fruitful collaboration.”